Journey Through Daniel

Roles: Creative associate. Assisted art direction + overall vision. Wardrobe stylist. Photographer. Book design + layout (Student Edition). Social media content creation + implementation.

Journey Through Daniel (JTD) is an immersive and contextualized 4-week Bible engagement experience. The creative direction and vision for JTD was inspired by themes in the book of Daniel, including dreams, visions, and apocalypse.

The set was designed to feel seamless, as an extension of the mind and thought, as if one was in a dream state. The colors felt warm, natural, and inviting while also providing a stark sense of contrast. The wardrobe was carefully selected to feel airy, flowing, and dreamy.  Light, shadows, and props were used to emphasize the importance of having “eyes to see” –– a theme found in the book of Daniel. This creative set was intentionally shot outdoors, at times in direct sunlight (for golden warmth and harsh shadows), and at other times in soft light (for a brighter, weightless feel). The book layout was designed to be intriguing and refreshing, with plenty of white space.

The JTD brand was implemented throughout several platforms: three printed study books, a website with digital resources, daily emails, printed promotional pieces, social media posts, and videos.