Peace Met Me –– Easter Branding Campaign

Roles: Creative associate. Art direction + wardrobe stylist. Photographer. Designer. Social media content creation + implementation.

Peace Met Me is an Easter branding campaign designed to focus on inclusion, vulnerability, and healing. Participants were asked to share where they had been met by transcendent Peace. The creative direction was influenced by traditional Easter hues and bright, springy colors with the palm branch, a symbol of peace and significance in the Christian community. Frosted acrylic panels add an element of hiding, and a softening that lends itself to the vulnerable tone of the campaign.

This project included printed pieces, a direct mail campaign, branded magnets, and social media engagement.