Journey Through Mark

Roles: Creative associate. Assisted art direction + overall vision. Wardrobe stylist. Photographer. Book design + layout (Student Edition). Social media content creation + implementation.

Journey Through Mark (JTM) is an immersive and contextualized 4-week Bible engagement experience. The vision for JTM was inspired by themes found in the gospel of Mark, including the examination and destruction of man-made religious systems and structures. This is the primary creative inspiration for Journey Through Mark: tearing down the old and building up the new. The set was designed to feel intentionally deconstructed – a visual representation of individuals themselves deconstructing traditional religious structures. Wardrobe was selected to feel uniform, with each individual wearing a utility-style jumpsuit. The book layout was designed to also feel deconstructed, as if in pieces, with an emphasis on compelling portraits.

The JTM brand was implemented throughout several platforms: three printed study books, a website with digital resources, daily emails, printed promotional pieces, social media posts, and videos.