Reframing Chaos – Christmas Campaign

Roles: Creative associate. Design. Social media content creation + implementation.

Every December, we pause to reflect on the past year and look forward at what’s to come. We take inventory of the world and the state of our own hearts. The Christmas season gives us a gift: the time and space to reframe our challenges, discover beauty amidst the storm, and rest in the grace and peace that hope can bring.

This Christmas campaign focused on the process of painting as a way to demonstrate something seemingly chaotic that yields beautiful results. The painting process was captured in still and video to provide a space of calm and mental reprieve. The art and paired branding were used to promote Christmas services via printed pieces, social media, and video. Custom greeting cards were created as a gift for each visitor.